Treatment

Treatment Unit 1

I need everything in the treatment so that my client can see that I have included everything that is required and that I have fully planned for the music video.

The locations and the cast and crew are very important factors to put down as it shows that I have put detail into where I want to film and who I want to film. I also had to take into consideration how much it would cost in order to hire the actors I wish to use as well as days I had need to book in order to use the location I desired. Talking of budget, I had to note down the cost of everything I wish to use/hire. The budget is very important as it shows the client how much the whole video will cost in order to film, hire etc. It then allows the client to see if my advert is viable in term of costs.

It is important to write down the structure I will follow when creating this music video. It shows the client that I have put a lot of effort into planning what I want the video to look like and what guidelines I wish to follow. It also allows the client to picture what the the video will look like themselves. Including what key shots I want to use is very important for a similar reason in which I stated the structure of the video. It allows the client to know what shots will be included within the video and if they match the expectations they have set.

I have stated the plan of the video (where, what etc.) so that the client gets a good understanding of what I wish to film and what I will be filming. It also allows them to see the idea I have put together for the advert so they can see if they approve/liked the idea and if it is living up to the expectations they set for the advert.