Lock Screenshots

1st Image: I firstly selected the text tool and and typed out the word 'LOCK'. I then had to choose the square font that I had downloaded in order to keep the font consistant throughout the logos. I had to set the size of the font ensuring that the 'L' was larger than the rest as it was the start of the word.

2nd Image: I changed the colour of the letters from the colour palette so that it wasn't boring to look at and decided to give it a bright and bold look. 'L' - blue, 'O' - green, 'C' - yellow and 'K' - pink. This therefore attracts a younger audience as they prefer bright and bold rather than what an older generation might.


3rd Image: I then selected the shape tool and choose the key as i felt that it was relevant to lock as a key unlocks the lock.


4th Image: I then moved the key from the bottom of the image to behind the text as i found that it looked more professional and overall it caught the eye more easily. I changed the colour of the key to orange as its different to the 4 letter colours and arguably stands out the most.

Final Image: This is my finished logo. I feel that its very bright and bold allowing it to stand out more than competitors, as well as attracting to a younger audience. The colours are sharpe and the layout works well allowing it to have a professional look about it. By using the square font, it keeps up the consistancy amungst the logos so the audience can see that they are all related.

Pulse Screenshots

Firstly, i used the text tool and typed out 'PULSE'. Then i made sure that it was in the square font that i downloaded for my logos. I then ensured that the size was correct making the first letter (P) bigger than the other 4 letters.

Here i changed the colours of each letter to either Purple, Light Blue or Dark Blue. I made a pattern of it to make it more interesting which included.. Purple, Dark Blue, Light Blue, Dark Blue, Purple. I found it hard to find colours that work well together without making it look too similar to the other logos.

This was the hardest part of this logo as i had to click on the shape tool and put a series of straight lines together in different directions. This was very challenging as there were many parts that were sticking out and it didn't look good.

I fixed this problem by zooming in and selecting the erase tool to a very small eraser. I had to take my time when erasing out part of the lines so that it looked very neat and very professional. It was very challenging as 1 mistake could ruin the whole thing. I used very high concentration levels and this was shown as the pulse looks professional and very effective.

This is the final logo for 'PULSE'. It looks really good with the pulse in yellow in the background. It makes the overall look of the logo look more professional and sharper. Also, the colours complement each other as yellow goes very well with purple and blue. The font adds to the image of the logo as it adds to the mise-en-scene and makes the logo more attractive.

Buzz Screenshots

Firstly, i had to select the text tool and type out 'BUZZ' and then make sure the correct font was select and the font size was correct (making sure that the first letter, B, was bigger than the others).

Secondly, I made sure that the colours for each letter were correct and all complemented each other well so that the logo looked good. I used the colours Pink, Red, Orange and Yellow as it can be for both male and females so attracts a wider target audience.

After, i then selected the shape tool and custom shape to get a different shape than normal. I thought outside of the box so that it wasn't boring and was creative. I used a squiggly line as it is interesting and catches the eye of the listener. The blue colour of the squiggle compliments the other 4 colours.

This is the finished logo for 'BUZZ'. Its eye catching as there are 5 different colours to look at so it keeps the listener interested by it. Also, the square font looks good as it looks smart and presentable so it will attract many listeners as it is colourful (younger viewers) and smart (older viewers).

The 4 images above show my analysis of the 3 logos i choose. It goes into detail about what the listeners will enjoy about it and how it will attract them. It signifies its strengths and how it relates to the company, 'reasons for how you can tell that all the logos are part of the same family'.

The 4 images above show my first initial drafts and experiments with my logo designs. Here i was trying out a variety of different fonts and colours to see what ones complemented each other and what ones looked good and would attract people to it. I had to think outside the box to make my logos better than the rest and not just original and bland.

The final 3 images above are my final drafts. They are my logos in which i have decided to use, they are Lock, Buzz and Pulse. When creating them i had to make them all similar so the listener could tell that they were all part of the same family but still having to make them different so there not all the same and have variety to them. I decided to go with the square font with multi-colours to attract the listener to it and to stand out from the crowd and above its competitors.

Here is all my sketches of my logo designs for the radio station. I created ideas for all 6 of the possible names, (Lock, Buzz, Pulse, Shred, Mixx and VIP). I also tried out different fonts and styles and different colours to see which ones looked the best. After I'd drawn all these out i looked through them all and come to the conclusion that I would choose Lock, Buzz and Pulse. The bottom 3 images show my main draft designs for these 3 logos. I then asked a number of people which one they thought was the best for each idea and the majority choose the square font and multi-coloured ideas. I then evaluated each idea that I would use and stated its strengths, reason behind choosing it, how listeners would recognise it and what appeals to the listeners about the logo.