Decisions, Revisions and Results - Editing, On Screen Graphics + Music

Editing
After we had uploaded all of our work/clips into iMovie we started to put together of TV ident. We focused on our storyboard as a guideline so we knew what sequence we need our shots. We cut clips down so that they were the right size and ensured that the whole clip flowed smoothly and the transitions between each shot were smooth and effective. To ensure that the ident looks proffesional we chose the shots that look most interesting, for example different camera angles (e.g. tilted frame, over the shoulder shot etc.) and shots that had more mise-en-sin. Additionally, to make our ident even more intersting we've added some effects to a few of the shots such as slow motion so it varies whats going on in the frame.

On Screen Graphics
I was in charge of creating the titles for our ident so in order to relate the titles to 'The Grid' i downloaded a variety of fonts that resembled a grid, a box format, once i managed to get these into livetype i then chose the one i thought had the greatest effect and selected it. I believed that it was Grapple BRK as it was a square format. However, when downloading this i found some issues as every new computer i was on, i found that i had to download it again. I didn't know this at the time so when we watched our titles and they weren't working it was both frustrating and confusing. After i had 'The Grid' typed out in the selected font, i found a background effect that looked like a grid. I then selected it 3 times and put it in different positions and different colours to create a brighter and more vibrant background. The titles and the background effects all included the colours of the rubix cube (red, green, yellow, orange, blue, white) which showed creativity and relevance to our titles.

Music
In order for our ident to be complete we need to carefully select a peice of music that the whole group likes and feels is relevant to the ident. We choose a peice of music that is upbeat as we thought that it would have a more positive effect on the viewer watching; it would make the TV channel seem more interesting and make more people want to watch. On top of this we are going to add a voiceover advertising the company and informing everyone what its about.

Fonts
When selecting a suitable font for our ident, we had to look through a variety of different fonts on 'dafonts' that we thought resembled a grid. This would therefore show the creativity within our group to get a font that is relevant and looks like a grid. It is also more eye catching to the viewer as it looks smarter and more appropriate.

Decisions, Revisions and Results -Upload Your Work

After we had finished our filming of Friday afternoon we came back to the classroom and connected the camera up to the macs. We then selected all the necessary footage that was required for our TV ident and uploaded into iMovie. We had several examples of each shot that we could use so that it gave us a wider choice of shots when it came to editing our ident. Once we had uploaded all of our clips into iMovie, we had to open up the newer version of iMovie and move the clips from one to the other. After this was completed we then started to edit our work together to make our TV ident.

Decisions, Revisions and Results - Film your Ident

We produced the footage for our 'The Grid' ident on the 11th of February 2011 in an every day meting room in which most people between the ages of 18-30 can relate too. Our decision in filming in a meeting room within Glenthorne High School was that it enabled us to have more time filming rather than having to traveling to another location outside of school. Our group was made up of me (George), Kelly and Ben in which all 3 of us participated in the ident.
Ben was in charge of the camera and filmed all the footage we needed whilst Kelly and I were the main to actors. Ben however was involved in some of the shots and when this happened I took over the filming.
In order to make our as professional as we could, we used a variety of shots such as an over the shoulder shot, point of view shot, tilted angle and many more. Additionally we used a tripod to ensure that the camera was not shaky so the shots looked much better and professional.To make sure that we had the shots we needed we filmed each shot around 3-4 times so that we have a wider variety of shots when it comes to editing. We try to include mise-en-scene in a lot of our shots to make them more creative and interesting for the viewer.

We booked the meeting room out for periods 4 and 5 on Friday afternoon which give us 2 hours to get all the filming we needed. During period 4 we filmed all the shots that included the rubix cube and after lunch in period 5 we filmed the remaining shots in which the rubix cube wasn't required.

Casting decision

The above images are our 3 cast members.
2 of us will be doing the acting in our ident as characters in casual costumes just wanting to have fun, whilst the other will be filming the ident using a camera and tripod and will be instructing the 2 actors what to do. Once the filming is all completed the whole group will contribute in the editing of the ident and the creation of the logo.

Final Ident Report

The Grid PLANNING 3

Location

We decide that our location would be in a meeting room as it is big enough to give us a variety of shot types, e.g. over the shoulder shot, high and low angle shots. We also believed that it would be the perfect location in order to show 'The Grids' brand identity.

The Grid PLANNING 2

Props + Costume

We choose to use a rubix cube as our only prop as its bright and colourful which will help to attracts the target audience. The rubix cube is a creative idea and links back to the brand name and identity, 'The Grid'. This gives the effect that 'The Grid' is original (only using one basic prop that can represent a grid outline) but different as it is the only ident that is using a rubix cube to show that its a colourful TV channel with original ideas. We choose to use costumes that are casual as everyone can relate to wearing casual clothing. Nearly everyone wears casual clothing on a weekend and after school or work so we knew that everyone could relate to it. It gives the effect that the channel is a peoples channel and gives them everything they want. It represents what the brand is all about and gives the impression that its ideas are original and creative.

The Grid PLANNING

Final Storyboard Idea
We change our idea at last minute to make it more creative and interesting so therefore needed to create a new storyboard. I drew up a new one and here it is.



Shooting Schedule + Storyboard

Ident Report - Annotations