I decided that I would be using Alex Richards to be my main actor as I felt he was the best actor for the job. I believed he was the best for the job as he had previous experience of being in music videos and had the characteristics you expect when you talk about a singer. For example, the correct build, good looks, the rockstar hair etc. He can perform to professional standards that I expect and can present himself well. He follows all instructions about how to conduct himself within this role.
I felt that he suited the style of clothing that the actor/singer would be wearing which is a snap back cap, a voi polo shirt, grey chinos and nike high tops. He would have pulled this look off very well which is why he was the perfect candidate in which to choose this actor.
On top of this, he can play a rockstar very well as he can pull off the attitude and the craziness of how a performer will act in front of the cameras. I am casting Alex as he appeals to a larger audience as he looks like Ed Sheeran so he will come across as a folk singer crossing over to the rap music genre in order to appeal to their audience. This means he'll get more viewers as he is appealing to more people.

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