Wednesday, 18 July 2012
Research
The above article has been referenced and dated and all the key points have been highlighted. The article talks about MTV and how it relates to music videos. It talks about the financial well being that MTV has from their advertising and how they have hundred of viewers in a number of countries.
Research
The book articles above has been referenced and dated and the key points have been highlighted. The 1st article discusses advertising and how it has huge powers over consumers and how an advert can convince viewers to buy the goods their seeing on TV. It also shows that bigger well known brands have the power and can then save money on adverts due to the fact that they are already well known.
Research
Book Sources
These 2 book articles have all been referenced and dated on the page and the key points have been highlighted. I chose these 2 book articles as they are relevant to idents and advertising as they are discussing brand familiarity and how a more familiar brand with experience have greater attention on their ads. It also shows the implications that brand familiarity can present to a brand.
Magazine Sources
These 3 magazine articles have all been referenced and dated on the page and the key points have been highlighted. I chose these 3 articles because they are all discussing different aspects to adverts. One of them talks about how charity adverts make the viewer feel guilty and awkward whilst watching these adverts. It explains how charity adverts are constructed to make this happen. The other 2 articles are totally opposite as one is about gaining viewers and the other is about banning ads. The banning ads discusses what they do when viewers complain about an ad and what companies are in control when dealing with these. The winning friends article shows what it does to create an influential advert.
Tuesday, 17 July 2012
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