Synopsis of Football Academy Adverts

Idea 1.
My first advertisement will be to attract students to join the football academy. It is aimed at both parents and students from all backgrounds as the advert will signify that the student can study their A-levels as well as participating in the academy. The message of the advert is to show students that they can keep their educational values as well as keeping fit and healthy by training and competing in games weekly. It also encourages teamwork, hard work and commitment as well as showing the academy and other players respect and fairplay. The advert itself will include fast paced cutting shots of the students in both the classroom studying and on the pitch training and participating in games. The logos, slogans and contact details will be incorporated into the game footage itself by using a variety of effects. On top of this, a voice over and a talking head will be used to get across key information. The talking head will be the coach of the academy as they can highlight the key values, the importance of the academy and they can also represent the academy to a high standard. This means that the ad itself will be a very realist narrative. A variety of camera angles and camera shots will be used to create a variety of effects such as a low angle shot of the coach to show that he has high importance.

Idea 2.
This advert will highlight the key values on the pitch that the academy stand by such as sportsmanship, fairplay, team work, determination as well as those off it such as concentration, hard work and dedication. The advert will be aimed mainly at students from all backgrounds that have a love for football and it will do this by fast cutting to many shots of the team training and playing in matched as well as enjoying themselves. It will also aim itself at parents as it will highlight the importance of education and taking their A-levels. The fast cutting will also include shots of the manager, the facilities and the educational facilities. The logo and the slogan will be incorporated into the advert by being on a computer screen of one of the students work. We will witness this through an over the shoulder shot will emphasis' the variety of different camera shots that will be used. Subtitles will be included to get across important information to the viewer such as when open days are and how to apply. A couple of very short interviews with players and staff will state how good the academy is and what it offers. It will be a realist narrative as well as slightly dramatic to emphasis how serious the academy is.

Idea 3.
This advert will be set up as a documentary and will follow one player so that the viewer can get a better insight to the lifestyle that someone in the academy has around school. It will emphasis many key values which include passion, hard work, commitment, dedication, respect, sportsmanship and leadership. It will be a very dramatic advert as it will be very serious and detailed in the way that it will state that a lot of hard work and commitment needs to be put in on the pitch and in the classroom. The ad itself will include subtitles to show the slogan as well as motivational quotes from players to try and persuade others to join. Facial expressions will be shown to show the passion and hard work that all players are putting in. A short interview/voiceover will occur to say what they like about the academy and why. It reaches out to those who are passionate about football and are prepared to put in the time and effort to develop their skills within the academy regardless what background your from. Its aimed at students who are really into football and are passionate for the sport as it gives them an insight to what they will be experiencing and the amount of work and time they would have to put in to achieve. There will be a variety of camera shots and angles used to show the importance of players and coaches.