Monday, 30 April 2012

Buzz Logo Improved

After reading through my feedback I felt that I needed to make the 'Buzz' stand out more as it wasn't as bold as the others. I went to the effects tab at the top of the screen and selected the poster edges effect which I though sharpen the logo up making it bolder. The edges look darker which really emphasises the sharpness of the text and makes the logo look rougher which looks more attractive.

I then added an extra layer and looked through all the possible gradients and after careful consideration I decided that the gradient above was the best choice. It is similar colours to the logo itself so it complements the logo well.

This is my final logo for Buzz. I felt that the added colour to the background calms down the logo so that it's not as lary. The edges of the logo look more sharper which attracts the eye of the viewer to look at it, and it attracts to its target audience as the bright colours still stand out.

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