The 'Lock' logo was very bright to start off with and I felt that this wasn't suitable for the target that its aimed at. To die it down a bit I changed it to black and white by using the chalk and charcoal effect. This therefore relaxed and mellowed the atmosphere of the logo.
I then decided to act text into the 'O' of lock, and I wrote "Love LOCKdown" as this generation had a lot of love songs and this phrase was incorporated into many songs.
I then changed the colour of the text to yellow so that it stood out compared to the rest of the logo. I thought it brighten the logo up a little bit so that it isn't boring to look at, but still not too lary.
Due to the fact that this is the logo that will be playing more classic hits, 70's, 80's and 90's hits I felt that it was appropriate that the logo isn't too lary by making it black and white and not too bold. It attracts it's target audience as it isn't too bright and an older generation will appreciate the relaxed mood created by the logo.
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