Props + Costume
We choose to use a rubix cube as our only prop as its bright and colourful which will help to attracts the target audience. The rubix cube is a creative idea and links back to the brand name and identity, 'The Grid'. This gives the effect that 'The Grid' is original (only using one basic prop that can represent a grid outline) but different as it is the only ident that is using a rubix cube to show that its a colourful TV channel with original ideas. We choose to use costumes that are casual as everyone can relate to wearing casual clothing. Nearly everyone wears casual clothing on a weekend and after school or work so we knew that everyone could relate to it. It gives the effect that the channel is a peoples channel and gives them everything they want. It represents what the brand is all about and gives the impression that its ideas are original and creative.
WWW - good variety of costumes used, more interesting to watch.
ReplyDeleteGood prop being used as it is bright and attracts viewers.
EBI - More creative costumes, e.g. brighter, stand out more.]
Use more props to provide more items of interest in the shot.
Harry D