Styles

Humorous Advert. Fosters Gold.
This is a humorous advert and falls into the form of Realistic Narrative along with Talking Heads as it starts with a casual party scene, moves to the middle which has 2 guys talking to each other over the phone and ends with the main character of the ad talking to the party host and you mainly only see the heads to the 2 guys talking. The adverts style is humorous as they are making funny remarks as well as their facial expressions showing humor. It uses iconography which shows the difference between Australia and England, and in the advert, expressing that Australia is a better place to be. The advert also uses a variety of different camera shots and angles to show the facial expressions of the characters which add to the humorous effect, as well as mid to long shots to show the contrast in the 2 countries and how Australia is represented in a better light than England. The product is shown at the end along with the logo which show that some computer graphics have been added into the advert as well as using a voice over.


Surreal Advert. Jordans.
This advert uses the form of Anti-Realist Narrative and Stand Alone as as the use of talking animals show that its not real and its fantasy as well as the advert being a one off and not being a part of a series. With it adopting the style of surreal it shows that the advert isn’t real and exaggerate due to the talking animals. The use of iconography works well as you can really tell that its set on a farm due to the animals, shrubbery, crops etc. and the use of camera angles show the ‘Jordans’ sign in the background so you keep getting reminded of the product. The end of the advert uses a voice over telling you about the product and shows an image of it so that you are aware of what it looks like. No logo is shown in the advert so that signifies a lack of computer graphics.


Dramatic Advert. Full Stop.
This is a very dramatic advert as it uses the form of a Documentary as it is showing facts and figures, quotes from famous people along with touching images. It’s a charity advert that really gets its point across by using a dramatic ad that touches the hearts of the viewers. The close ups shots really express the sadness of the children and it shows their pain which makes you want to donate and help them, as well as the iconography which shows the tough living conditions that these children have to endure. Special effects are used at the start of the advert where they are showing the globe spinning. However no computer graphics were shown in the sense of a logo etc.


Parodic Advert. Specsavers.
The specsavers advert is a parodic advert as it is taking the mick out of the lynx adverts were the smell attracts the girls. In this advert all the girls run towards the guy but when he puts his glasses on they all leave stating that he should of gone to specsavers. It’s a Stand Alone advert as there are no sequels to this advert as this advert was designed to take the mick out of all the lynx adverts as well as helping to endorse their product. There was a good use of camera angles as you get to see the facial expressions of the girl when they see him with his glasses, and the guy when he sees all the girls walking away. However the iconography wasn’t really relevant. At the end of the advert it shows the specsavers logo which shows us that some computer graphics were used and there were a small amount of special effects used when it blurred the screen towards the end to show that the guy couldn’t see without his glasses.