Characteristics of Products or Services.

There are 5 main characteristics of products or services and they are:
The Benefits Offered.
Advantages Over Similar Products.
Unique Selling Proposition.
Life Style Appeal.
Brand Identity.


Benefits Offered + Unique Selling Proposition.
This advert is very effective as it offers a large amount of information that is very informative to us yet it gets us slightly worried as they are talking about a very important part of your teeth/mouth. It has a number of benefits attached to it as people will go out and buy this product as they feel that their product will help this problem. On top of this, it adopts the form of a documentary as there is a man in a white coat so we immediately assume that he knows what he’s talking about and he is saying is right. The sensodyne advert also has a unique selling proposition as it doesn’t have many competitors that are targeting their toothpaste at the same particular problem that sensodyne are. This makes their product unique as it is a one of a kind and people will therefore go out and buy it as they won’t be able to find any others like it so they will feel that this is the only product to help this problem (acid wear).
Additionally, by making the advert very dramatic it grabs peoples attention as it is informing them about how serious the problem can be. It makes people worry their teeth and want the product in order to help themselves.


Advantages Over Similar Products + Life Style Appeal.
The Jacamo advert promotes themselves very well by showing that they have advantages over similar products. They do this by giving us a variety of information including high profile brands, prices, sizes appealing to all etc. so it makes us think of them rather than their competitors and we then want to go and check out their website. Even if we don’t buy anything, when we do go to buy something, they are the first name/company/brand that pops into our heads. Jacamo appeals to many people as there showing normal people to represent us in normal everyday clothes. It appeals to many people as they feel like that can see themselves in the person on screen. They feel that the clothing that they are offering/selling is the type of clothes the majority of people wear so it has a life style appeal to it and makes many more people want to check out the website and buy clothes from their website. By making the advert have a life style appeal it will attract more people to purchase their clothing as they feel that the advert and the actors used have represented them very well and the style of clothing expressed appeals to them.