The 4 images above show my analysis of the 3 logos i choose. It goes into detail about what the listeners will enjoy about it and how it will attract them. It signifies its strengths and how it relates to the company, 'reasons for how you can tell that all the logos are part of the same family'.

The 4 images above show my first initial drafts and experiments with my logo designs. Here i was trying out a variety of different fonts and colours to see what ones complemented each other and what ones looked good and would attract people to it. I had to think outside the box to make my logos better than the rest and not just original and bland.

The final 3 images above are my final drafts. They are my logos in which i have decided to use, they are Lock, Buzz and Pulse. When creating them i had to make them all similar so the listener could tell that they were all part of the same family but still having to make them different so there not all the same and have variety to them. I decided to go with the square font with multi-colours to attract the listener to it and to stand out from the crowd and above its competitors.

Here is all my sketches of my logo designs for the radio station. I created ideas for all 6 of the possible names, (Lock, Buzz, Pulse, Shred, Mixx and VIP). I also tried out different fonts and styles and different colours to see which ones looked the best. After I'd drawn all these out i looked through them all and come to the conclusion that I would choose Lock, Buzz and Pulse. The bottom 3 images show my main draft designs for these 3 logos. I then asked a number of people which one they thought was the best for each idea and the majority choose the square font and multi-coloured ideas. I then evaluated each idea that I would use and stated its strengths, reason behind choosing it, how listeners would recognise it and what appeals to the listeners about the logo.